For independent gyms & studios
People buy from people. Turn your cancellations into referrals.
When someone cancelled at the front desk, you'd ask if a mate wanted to take over. Online cancellation killed that conversation. GiftAPass puts it back: leavers gift their membership to a friend, and the friend becomes your next member.
Free until your first lead. £10 £5 a lead — founding rate, locked for life. No contract — cancel anytime.
⏳ 8 founding spots remaining — gone when the first 10 gyms go live.
The numbers
Referral has always been your best channel. This is just the delivery.
41% vs 1–3%
Referrals convert like nothing else
Gym referral programmes convert around 41% of leads into members. Cold paid social converts 1–3%. That's not a marketing opinion — it's how this industry has always worked.
Glofox industry data, 2025
£5 vs £45
The maths is not close
A fitness lead costs roughly £45–50 on Google and £25 on Facebook. A GiftAPass lead is £5 — and your first one is free, so you've proven it works before you've spent a penny.
UK fitness ad benchmarks; GiftAPass pricing
15.6 vs 10.8 months
Referred members stay longer
Members who arrive through a friend stay around 15.6 months on average, against 10.8 for ad-acquired members — roughly 37% more membership from the same person walking in the door.
Deloitte / industry retention data
83% would. 29% do.
The referral moment went missing
Most happy members would refer a friend — almost none are ever asked. Online cancellation deleted the front-desk conversation where that ask used to happen. GiftAPass puts the ask back, at the exact moment it works.
Referral-behaviour research
Industry figures shown; as GiftAPass accumulates live platform data we'll show ours instead.
How it works
One link in your cancellation flow
- 1
Your cancellation flow gets one link
Paste your GiftAPass page into your cancellation email or portal. Two minutes, no integration needed.
- 2
The leaver passes their membership on
Instead of a dead end, they gift a pass to a friend — the referral they never got to give.
- 3
The friend claims it and walks in
A named, contactable person who arrived because someone they trust trains with you.
- 4
You see every lead and what it's worth
Gifts, claims and estimated recovered revenue on one dashboard. First lead free, £5 each after.
The member view
What your leaver sees
Your cancellation link opens this page: their gym, their gift, two ways to hand it on. No login, no app, done in under a minute. To your leaver it feels like a parting favour, not a marketing scheme — which is exactly why it works.
“My members won't know anyone.” Ours do.
Some leavers have nobody to gift to — and this is where being a two-sided platform matters. GiftAPass runs GetAFreePass, where local people join a waiting list asking for passes near them. One tap on “let someone else claim it” releases the pass to that list, and a claimed release is still a named, contactable £5 lead. Your pass never dies for lack of a friend.
Straight with you: list claimants are deal-seekers, not referrals — so they're labelled by source in your dashboard, you cap how many public passes are live at once, and you can offer a smaller public pass than friends get.
Pricing
Nothing until it works
Google Ads
£45–50
per lead
A cold click — a stranger comparing tabs. Converts at 1–3%.
Meta ads
~£25
per lead
A cold scroll-past who tapped a form. Converts at 1–3%.
GiftAPass
£5
per lead · first one free
A friend's referral with name and contact attached. Referrals convert ~41%.
Ad costs: UK fitness ad benchmarks. Conversion rates: industry referral data — sources in The Numbers above.
£10£5 per lead
Founding rate — first 10 gyms, locked for life.8 spots remaining
Founding rate confirmed when your page goes live.
- ✓ No leads, no pay — a month with zero leads costs £0
- ✓ You pay only when someone claims a pass and you get their details
- ✓ First lead free, £5 per claimed lead after that
- ✓ Setup, your page and sent gifts cost nothing — unclaimed passes expire free
- ✓ No contract, cancel anytime · you cap how many public passes are live
Fair questions
The things you're right to be sceptical about
Won't I just get freebie-hunters?
The leads we tell you to care about are direct gifts: a real member chose that specific friend. That's a referral, not a bargain-hunter. Public releases (unclaimed passes listed locally) do attract deal-seekers — which is why you control them: cap how many are public at once, restrict to new customers, and offer a smaller pass publicly than friends get. Every lead lands in your dashboard with its source labelled, so you can treat them differently.
Couldn't I just do this myself?
You could — a hand-written note in your cancellation email costs nothing, and if that works for you, genuinely, do it. What you'd be building yourself: a hosted page, secure one-time claim links that can't be shared around, automatic expiry, delivery emails, lead capture, and tracking of who claimed what. We charge £5 a lead precisely so 'just try it' beats 'build it' — and if it doesn't earn that, cancel. No contract.
What about no-shows?
You don't pay for gifts that are sent — only when someone actually claims and hands over their contact details. Unclaimed passes expire automatically and cost you nothing. For claimed passes, the dashboard playbook is blunt about the one thing that beats no-shows: a personal hello in week one. You'll have their name and email before they walk in.
I already do free trials.
A trial from an ad is a cold stranger deciding whether to bother. This is a pass handed on by someone who trained with you — it arrives with trust attached. Industry guest-pass data says the same thing: passes convert at 26–28%, rising to about 41% when the pass includes a class. That's also why we suggest attaching a class to your pass — it's one tick-box in your offer settings.
Built by an operator, not an agency.
I ran Cold Hut Recovery. I built GiftAPass because paying £45 for a cold lead while happy members walked out the door unasked never made sense. No retainers, no "strategy calls" — a link in your cancellation flow, and you pay £5 when it produces a lead.
Free until your first lead. No card charge at setup.